Display and service receptacle for merchandise, samples, and advertising matter relating to same



Aug. 21, 1928.

J. H. HENGEHOLD DISPLAY AND sERvIcE RECEPTACLE FOR MERCHANDISE, SAMPLES, AND ADVERTISING MATTER RELATING To SAME Filed Oct. 1a, 1926 flit-:

r BY W. A M

Patented Aug. 21, 1928.

UNITED STATES PATENT OFFICE.

JOSEPH HENRY HENGEHOLD, 0F COVINGTON, KENTUCKY.

"DISPLAY AND SERVICE RECEPTACLE FOR MERCHANDISE, SAMPLES, AND ADVERTIS- ING MATTER RELATING TO SAME.

Applicationfiled October 18, 1926. Serial No. 142,438

This invention relates to boxes or recepline 8, 8,

tacles for use in containing and displaying goods, samples of same or of other merchandise and, in addition thereto, of accessory advertising-matter such as circulars, leaflets, pamphlets and envelop-containers relating to the said goods, and to the samples thereof that are on display and sale.

The invention consists, in the main, of a skeleton rack that is adapted to be readily placed in telescopic-engagement with one end of a display and sales box and thence into extended-position to carry variable packs of circulars and like accessory advertising-matter pertaining to the goods on display and sale in the said box, which latter is preferably an elongated rectangular one that has an elevated bottom for the accommodation of an upwardly-turned hook-end of a tongue that forms thebottom of the said rack and that, also, forms a stop to prevent the accidental withdrawal of the rack from the box when drawn downwardly.

The details of structure and the manner of operating or using the rack device herein will be fully described in connection with the accompanying sheet of drawings, in which- Figure 1 is a perspective view of my invention, showing the rack in using-position, with a few articles of merchandise in the left-hand end of the display and sales box and also, with some envelop-contained circular or pamphlet pieces of advertisingmatter relating, ordinarily, to the said articles in the box and at the convenience of the customer or passer-by for both his information and purchase, or for either, as desired; Fig. 2, a perspective view of the extensible-ra k, taken alone, and forming the essential feature of the invention herein; Fig. 3, a plan view of the device in its extended form, as seen in Fig. 1; Fig. 4, a longitudinal central section of the extended device seen in Fig. 3; Fig. 5, a right-hand end view of the device; Fig. 6 a fragmentary section, taken on the clotted-line 6, 6, of Figs. 3 and 4, showing the flange sliding: connection of the rack with the side-wall of the box; Fig. 7 a vertical section of a fragmentary part of the device, showing the rack-tongue and raised-bottom of the box in outermost extended engagement of said rack-tongue and taken on the clotted-line 7 7, of Figs. 3 and 5; and Fig. 8, a horizontal fragmentary section, taken on the dottedof Figs. 1 and 2, and showing one of the side arm-extensions of the rack used in sliding'engagement with the upper edge of the adjacent side-wall of the box.

A indicates a suitable rectangular box or receptacle adapted to contain goods or merchandise, or, if desired, samples of such goods, as indicated by B, on display and, also, for sale or other distribution, as desired. This box is preferably made of sheet metal and has sidewalls a, a, end-walls b, b, and a raised or elevated bottom 0, the said side and end walls having an outwardlyturned or bent-over contacting lap 0r seam 05" along their upper edges that form both a rc-inforce and a shoulder along said edges and thus well adapted to the purpose of my auxiliary extension-rack C that I will now proeed to describe in detail.

The rack or skeleton pocket C is composed of that strips of metal that are shaped into an upper transverse bar-member 9 having a pair of parallel, horizontal, forward extensions or arms 10, 10, a vertical bar-member 11 projecting downwardly from the middle of said upper bar-member 9 to align with the lower edge of the box, and thence having a forward-extension bar-member or tonguearm 12, the latter thence having at its inner end an upwardly-turned short h'ook-extension 13, all of the parts of this rack being best shown in Fig. 2, wherein it is displayed by itself.

At the fore or inner ends of the rack-arms 10 I provide an inwardly-turned inverted-U- shape flange .14 that spans the upper edge of the side-wall upon which it is intended to slide, and at the extreme fore ends of said flanges 14: I extend a short shouldered tongue 15 that is flexed or turned inwardly toward the outer face of the adjacent sidewall, as best seen in Figs. 2, 3 and 8, for due engagement under the lap or sea-m, cl to prevent the tail ends of the said rackarms 10 rising or rocking from sliding-place in use.

The elevated or raised bottom 0 of the box A makes due allowance for the upright hook-extension 13 at the inner end of the tongue-arm 12 when the rack C is in usingposition, and said hook-extension 13 is adapted to engage the lower edge 16 of the end wall (to the right) as best seen in Fig. 7, but, also, well seen in Fig. 4, and stopped from disengagement when the rack is drawn out to its limited position in relation to the said right-hand end-wall of the box.

The auxiliary extension rack or skeleton pocket is provided for detachable use in connection with a display or sales box to contain circular and other advertising or descriptive matter D relating to the goods or to the samples in the said box. Such advertising-matter has, in the past, been somewhat carelessly handled on counters and shelves near such sales-boxes and indiiferently scattered over the floor and wasted by soiling, unduly tramped on and thus disregarded as of any value. It is my intention herein to remedy such a. wasteful and inconvenient condition of things, and my auxiliary rack fully meets the same, in a simple and economical manner. The rack may be easily applied and removed, as occasion may require, and the circular or advertising con tents thereof easily and handily placed therein and taken therefrom, where they are easily found when associated so closely with the goods themselves that they are used to advertise.

It is evident that the rack may be made up of a number of crossed or grated bars, if desired, especially when small advertising sheets are used. Besides, an auxiliary rack C can be placed for use at both ends of the goods container-box A if desired and deemed necessary.

I claim The combination with a display or sales receptacle having a raised bottom with a downwardlyextended edge, of an auxiliary extensible skeleton rack comprising a horizontal transverse bar-member havin forwardly-projecting embracing-arms a apted to outwardly and slidably engage the u per side-edges of said receptacle, a vertical :11- member extending downwardly from the middle of the said horizontal transverse barmember, and a forwardly-projecting horizontal bar-member whose upper end is secured to the middle of said horizontal transverse bar-member and whose fore end is upwardly or angularly turned into hook-form ior stop-engagement with the said downwardly-extending lower edge of the raised bottom of said receptacle, substantially as shown and described.

In testimony whereof I hereunto aifix my signature.

JOSEPH HENRY HENGEHOLD. 

